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Chatbot Analytics Tools: A Detailed Tutorial

· 2 min read
Daniel Garcia
Daniel Garcia
CEO @ Optimly

In today's data-driven world, understanding your chatbot's performance is crucial for success. This tutorial will guide you through the best chatbot analytics tools, helping you make informed decisions to enhance user experience and achieve your business goals.

Key Metrics to Track​

Before diving into the tools, it's essential to understand the key metrics for evaluating chatbot performance:

  • User Engagement: How many users interact with your chatbot?
  • Session Duration: How long do users spend interacting with your chatbot?
  • Conversion Rate: How many users complete a desired action (e.g., making a purchase, signing up for a newsletter)?
  • Fallback Rate: How often does your chatbot fail to understand a user's query?

Top Chatbot Analytics Tools​

Here are some of the top chatbot analytics tools available today:

  1. Google Analytics: A powerful and free tool that can be integrated with your chatbot to track user interactions and conversions.
  2. Dashbot: A specialized chatbot analytics platform that provides detailed insights into user engagement, sentiment analysis, and more.
  3. Botpress: An open-source chatbot platform with built-in analytics to help you monitor and improve your chatbot's performance.

Setting Up Google Analytics for Your Chatbot​

Integrating Google Analytics with your chatbot is a straightforward process. Here's how to do it:

  1. Create a new Google Analytics property: If you don't already have one, create a new property for your chatbot.
  2. Add the tracking code to your chatbot: Your chatbot platform should provide instructions on how to add the Google Analytics tracking code.
  3. Set up event tracking: Use event tracking to monitor specific user interactions, such as button clicks and form submissions.

By following this tutorial, you'll be well on your way to mastering chatbot analytics and optimizing your chatbot for success.

Try Optimly​

Optimly provides LLM‑native analytics across web and messaging with minimal setup. Start free and ship your pilot in minutes.

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